Campaign Operations Specialist (Marketing)

Location: Porto (hybrid)

Why join us?

We are helping medical doctors on their day-to-day, by creating a new digital ecosystem where they can easily access the most useful professional resources. By wasting less time searching for the content & tools they need, they have more time for what really matters: their patients.

Tonic App is conquering new markets, building even more amazing tools and the team is getting larger! This is a great opportunity for you if you are looking for an exciting career change in a fast- growing scale-up and you want to be part of a company that is shaping the future of digital health.

Be part of a talented, smart, collaborative and easy-going team that is our best asset and great to work with!

What do we expect?

The campaign operations specialist plays a critical role in our marketing team. The focus is the hands- on execution and delivery of marketing campaigns across various digital channels and platforms, such as META, Google, Apple or Braze – for B2C acquisition and engagement.


  • Manage organic and paid campaign setup, execution, and launch across multiple channels to drive user acquisition and engagement (META Ads, Google Ads, Apple Search Ads, SMS)
  • Manage campaigns in orchestration platforms, e.g. Braze
  • Execute campaigns, monitor performance, and optimize for maximum conversion
  • Manage budgets and ensure efficient campaign spending
  • Define and analyse paid media campaigns’ structure, message and general visual feel
  • Ensure consistent and impactful messaging across channels, aligned with the strategy, and identify new opportunities
  • Extract actionable metrics and insights to share and discuss with various stakeholders

Who are you?

You’re a detailed, hands-on and data-driven marketer, who excels at executing campaigns across diverse digital channels.

Must have:

  • Bachelorโ€™s degree in marketing, communication, similar discipline or relevant work experience
  • Minimum one year of experience in campaign operations, demonstrating expertise in campaign setup, execution, and optimization
  • Two years of experience with META Ads, Google Ads or other relevant paid advertising channels, experience with search, display and pmax campaigns
  • Effective problem-solving and project management skills to tackle campaign challenges
  • Meticulous attention to detail and organization skills
  • Ability to use data to back up decisions and assess campaign optimization
  • Good communication and interpersonal skills to collaborate effectively with various teams
  • Strong organizational and time-management abilities to orchestrate multiple campaigns in a fast-paced environment
  • Highly motivated and results-oriented, with a proactive “get it done” mentality
  • A positive mindset, curiosity to research new topics and learn new things every day
  • Working proficiency in English
  • Basic design skills with low-code tools (i.e., Canva)
  • Basic HTML/CSS skills

Nice to have:

  • Experience in startups
  • Understanding of mobile apps life cycle

Join us!


If you have questions about careers at Tonic App or want to submit a spontaneous application, contact us by email: